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We need help in final project for MBA.. Need to submit the proposal first .. Tog Phases and assessment There are three phases in the Project: Topic 1 Phase 1: Phase 2: Phase 3: Orientation and development of the Project Proposal Data collection and analysis Project Phase 1 consists of: • Identifying a suitable topic for the Project. Some of the possible topics that can be covered in your Project are shown in Appendix A. Please note that if you are undertaking a specialised MBA, you must undertake your Project in the area of specialisation. Failing that, you will be awarded a generic MBA, and your degree will not reflect any specialisation, • Undertaking directed reading on case study research or action research relevant to the Project, • Developing a Project Proposal and communicating with your Project Adviser to fine tune the Project Proposal to an acceptable standard. The structure of the Project Proposal is set out in the section of these materials entitled “How to Structure your Project Proposal”. • As a guide, the Project Proposal could be between 1,000 to 2,000 words. Phase 2 comprises the systematic collection and analysis of the Project’s data and having regular consultations with your Project Adviser. Phase 3 consists of: • The writing of the draft Project, • Submission to the Project Adviser for comment and feedback, and • Final submission of the finished Project report to AIB with a total content of 4,500 to 6,000 words (excluding your cover page, the executive summary, table of contents, list of references and appendices). The Project should satisfy the following criteria: • Identify the critical need(s) or issue(s) confronting an existing organisation or a newly forming organisation • Integrate the literature in the discipline area of the project • Describe and justify the use of a research methodology • Ensure ethical issues of informed consent are observed • Describe the research process and analyse the data.How to Choose a Project What should be the topic area of the Project? As indicated above, if you are undertaking a generic MBA (as opposed to a specialised MBA), you can choose to do a Project in any area relevant to any of your MBA subjects. However, if you are undertaking a specialised MBA, you must undertake your Project in the area of specialisation. Failing that, you will be awarded a generic MBA. That is, your degree will not reflect any specialisation. The Project can be based on your organisation, another existing organisation of your choice or a project relating to a newly forming organisation, and can be either an extension of an assignment completed in a previous subject in that discipline area, or can focus on a different issue. On what issue(s) should the Project focus? Subject to the limitation stated above regarding Projects in a specialised MBA, once you have selected your topic area your focus within that area should be an issue that you want to learn more about. To help you make this choice, you must draw upon your personal interests and vision, your accumulated work experiences and the knowledge you have gained from the subjects you have studied. Most importantly, there are two questions that you must answer: • What is an issue or area that I need to know more about if I am going to build my career or business? • What types of organisational or entrepreneurial examples could provide the most learning for me? A starting point for answering these questions is to think about the MBA subjects and the assignments and topics within those subjects that you received the best marks for and enjoyed the most. Appendix A has many examples of Project topics. Browsing through that list should provide you some insights to these two key questions. Also, you should consider the ‘Goldilocks test’ for project selection. The topic and research questions should not be “too big, too small or too hot – but should be just right”: • Those that are too big demand too many resources (like interviewing the CFOs of the top 50 companies in Australia). • Those that are too small are likely to be of insufficient substance (like a cost benefit analysis comparing leasing and purchase of new equipment).It is very important to identify your focus from the outset. Then, you can be more selective about what information you gather. So, it is a good idea to start with a general research idea and then focus on a related research question that your project will address. For example, (extracted from the textbook, p. 24): • ‘Job recruitment through the Internet’ becomes focused on ‘How effective is recruiting for new staff through the Internet in comparison with traditional methods?’ • ‘Advertising and share prices’ becomes focused on ‘How does running a TV advertising campaign designed to boost the image of a company affect its share price?’ • ‘The use of aromas as a marketing tool’ becomes focused on ‘How does the use of specific aromas in supermarkets affect buyer behaviour?’ • ‘The future of trade unions’ becomes focused on ‘What strategies can trade unions adopt to assure their future viability?’ For an example of focus in a case study, see Thomas Davenport, “Teltech: The Business of Knowledge Management Case Study”. (Reference: http://www.mccombs.utexas.edu/kman/telcase.htm). Another source of good examples of focused cases is Branding Asia.com which provides case studies of effective branding in Asia.. Some other Internet sites that may be useful sources of focus ideas are: • MIT Centre for Entrepreneurship:  • CMO Consulting International: Innovations in Marketing Strategies • Brint.com: The Premier Business Technology Knowledge Portal and Global Communication Centre (Source: If you are interested in the issues involved in entering an industry, you could obtain AIB’s agreement to a case study research Project that is industry focused. You might then explore one or two industries through discussing: • What are the barriers to entry? • What are the key success factors? • What knowledge and skills are required to enter the industry? • What have new entrants learnt about the industry? • What organisational structure is most effective in the industry? ©Australian Institute of Business. V11-12.02.12 9  729PROJ Project Topic 1 Which methodology to use? You can choose from a wide range of methodologies to collect data about your focus issue. Chapter 4 of the textbook is a good starting point to explore the available methodologies. As AIB is committed to work-applied methods, we advise the use of the case study research methodology or the action research methodology. However, if any of the following situations apply, it might be advisable not to undertake an action research project: • You cannot get access to a change oriented project • You are limited by time and your role commitments • You do not have the knowledge, skills or access to engage in a major organisational intervention • You lack the support of a sponsor • Your own organisation is anxious about change oriented projects It is important that you do not underestimate the time required to do a case study research project. It is a research project and has to be thorough in its methods and application. One of the advantages of the case study research project is that you can undertake a study of any organisation. It does not have to be your own organisation. It can also be broader than just one organisation. You could, for example, study the development of a particular management approach in a number of organisations. One typical study would be research of the approach to new product development by two or three organisations in different industries or in the same industry. Conclusion The Project is designed to enable you to pursue an area of interest that is relevant to the development of your business. The main aim is to provide an avenue for learning for yourself and others who might be interested in the area. In the final analysis, you should be able to answer the three key questions: • What did I learn from the Project? • How does this learning relate to the literature, for example, to my textbooks? • What learning would be valuable for others? Please note as indicated above, a business plan, marketing plan or anything similar is not appropriate for your project. ©Australian Institute of Business. V11-12.02.12 10  729PROJ Project Topic 1 How to Structure The Project Proposal Your Project Proposal must cover all the points explained within these materials. Please note that you must follow all the usual rules detailed in the AIB Style Guide including guidelines regarding citing and referencing. The key sections of the Project Proposal are as follows: • Title/Topic page • Table of Contents Title/Topic page State your proposed project research topic title. It should be descriptive of the focus and concise. Refer to Appendix A for many examples, which you should only use as inspiration. 1. Introduction This section has 2 parts: Background Provide background information about the organisation that is the site of your research. Project research problem (need for the study) Establish the need for your study by describing the problem and related issues in the area that you intend to research. 2. Focus for the study This section has 3 parts: Purpose of research project Provide a clear and succinct statement of the purpose of your research. Research questions ©Australian Institute of Business. V11-12.02.12 11 Please read the example Project Proposal in Appendix B as you read through this section of the materials 1. Introduction 2. Focus for the study 3. Project related literature summary 4. Planned methodology 5. Schedule for completion • References • Appendices  729PROJ Project Topic 1 List your research questions. Your research questions (usually “what”, “how”, “why” or “what if”) should number about 4-6, so that the focus of your study is manageable. These research questions should not be so broad that they will demand too many resources, nor should they be so narrow as to be of insufficient substance. Also, they should not be too controversial because of sensitivities that may be aroused as a result of doing the research. Refer to the ‘Goldilocks Test’ referred to in the above section entitled ‘How to Choose a Project’. The purpose of your study is to discover the answers to these research questions. Consider carefully what research questions you will ask, as these research questions will drive your data collection and analysis. Significance of the project Indicate the outcomes you hope to achieve for policy and/or practice in your organisation from this research. 3. Project related literature summary Because the Project should cover a subject area of your degree studies, the connection to the background of your degree studies must first be explained. For example, if you are researching advertising, explain how it is part of the promotion mix. If you are researching recruiting in a firm, explain how recruiting fits into the complete Human Resources Management (HRM) function. As indicated above, please note, if you undertaking your MBA in an area of specialisation, the Project must be on a topic within that specialisation. Next, indicate your initial understanding of the Project topic based on a review of the literature. Your review does not have to be extensive for the proposal. However, you should have done an initial survey of the literature to establish your directions. List some of those references, which will usually include one or more of your textbooks and published articles relevant to your project. Your list must be relevant to your topic and correctly referenced (refer to your AIB Style Guide for examples of correct referencing). 4. Planned methodology (data collection, data analysis) • Describe the research methodology you plan to use, and why it is the most suited for answering your particular research questions. This could, for example, be the case research method or an action research project. • Describe the secondary data sources you will use. Are there specific published materials that can be used to provide some background and form the foundations of your research? There may be Government, Trade, Industry or workplace resources you can access. • Explain the primary data you plan to obtain and the data collection methods you will employ such as observation, surveys, interviews and focus groups. • What questions will you be asking and which people or organisations would you involve? • Explain that you will be arranging for each interviewee or respondent to sign the Research Consent Forms as provided in Appendix C and that you will include those forms as an appendix to your Project. ©Australian Institute of Business. V11-12.02.12 12  729PROJ Project Topic 1 5. Schedule for completion • Depict the tasks proposed and the stages/times for their completion. • A schedule or Gantt chart would be appropriate to help with the planning of research activities and timelines. Label your timetable ‘Figure 1’ along with the title above the diagram. If you include charts, tables or figures in your Project, these would be similarly labelled and the source shown underneath (e.g. Source: Jones 2009, or Source: developed for this research). References List references you have consulted thus far and appear to be useful. Refer to your AIB Style Guide to ensure you have referenced correctly. Appendices Use appendices to display documents that are relevant to your Project Proposal, but would interrupt the flow of your proposal if they were included in the main text. You may include, for example, explanatory information about the background of your study, pilot study material, or questions for interviews. Project Proposal Evaluation Checklist It is very important for you to remember that your Project Proposal must be evaluated and approved by AIB before you can proceed to undertake the research required for the Project and write up your Project. AIB assessors will use the Project Proposal Evaluation Checklist (which is reproduced in Appendix D) to determine whether your Project Proposal can be approved or not approved. This Checklist covers the key sections of structure of the Project Proposal as detailed above. In addition, the Checklist highlights the importance of three additional things that you must take into account, namely: • AIB Style Guide – ensure that you carefully review the AIB Style Guide and follow all the conventions (eg margin, fonts, line spacing etc) and in particular ensure that you use the correct quoting and referencing method otherwise you may be found guilty of plagiarism which carries strict penalties; • Spelling and Grammar – ensure that you have used correct spelling and grammar in your Project Proposal by proof reading the document yourself, using the spell checker in Word and/or asking a friend to proofread the document for you; • Structure – lastly, you should ensure that your Project Proposal has a sound structure with connections and a logical flow. There should be a logical sequence and connections between the sections so that the Project Proposal develops almost like a story. How to Structure the Project This section of the materials describes the structure of the Project. The broad structure and key sections of the Project are as follows: • Title/Topic page • Executive summary • Table of Contents • References • Appendices Topic 1 1. Introduction 2. Orientation 3. Data collection and analysis 4. Key findings 5. Key implications 6. Conclusion The total length of the Project should be 4,500 to 6,000 words. Please observe the words limit because you will be penalised, as per the AIB Style Guide, if you go under or over this limit. This word count limit does not include your cover page, the executive summary, table of contents, list of references, or appendices. So, you may place any supporting material that exceeds this word limit into appendices. However, a reader should not have to look at an appendix to understand the main thrust of the points you are making in your Project. Make sure all your main points are in the body of your Project. You should refer to the appendices that will support the points you are making in the body of your Project, because the reader may not look at the appendices otherwise. (Note that relevant supporting material in these appendices that demonstrates thoughtful application of concepts could help your mark.) The contents for each section of your Project are explained in detail next. For each section of the Project, we have provided examples with comment annotations by an assessor on the right hand side to alert you to issues involved in the examples. A full example Project is provided in Appendix E with an assessor’s comments included. Title/Topic page The title of the project may be similar to the title of the Project Proposal but you may wish to modify it after feedback is provided from the assessor so that the title is a better explanation of what is intended by the research. The title itself should capture the essence of the research, perhaps by drawing on parts of the research question(s) or the intended impact of the Project. The title should also not be too long and 10 words or less is usually quite sufficient. ©Australian Institute of Business. V11-12.02.12 15  729PROJ Project Topic 1 Executive summary The executive summary is written after the first draft of the Project is completed. It is about 200 words long and should cover the following: • a short theme sentence to orient the reader • what was the purpose of the Project? • why did you do it, why is it important? • the research methodology (data collection and analysis) - what did you do and what happened? • what were the results or findings (patterns or correlations in the data)? • what are the implications, what is your work good for (for example, how does it confirm or disconfirm the literature, and what are the recommendations for management practice or government policy)? For your Project, the final implications in the executive summary can often be summarised in one short sentence, for example, that managers in your local country or region can use your Project to improve their practices. Here is an example executive summary. It is an appropriate 195 words long and correctly has no citations (but please note citations should be frequent in the rest of your Project). To save space in this and subsequent examples, the font and line spacing are reduced to 11 point and single line spacing, but the original complied with the requirements in the AIB Style Guide. The example is based on a former student’s Project.

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