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You are an IMC Manager of a company or starting a company. Write an Integrated Marketing Communication Plan (IMC) of 2000 – 2500 words maximum not including references.
Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. You must address the following in your IMC plan.
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The goal of this assignment is to develop an email strategy and utilize email marketing to drive awareness and acquisition for your brand. · Pick one of the following brands and develop an email campaign that will drive event registration and attendance to your business. ·  ...

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An organizations’ website is the hub of their digital landscape.  In other words, itis the common digital connection to all the organizations’ digital platforms such as social media.  The company website is ultimately where we want our target audience to end up in their journey ...

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1. Essay  Research and briefly summarise two (2) such incidents (EXCLUDING 9/11 attacks in the USA and the 2004 tsunami, incident must NOT be older that 2008) AND then…  Analyse how these incidents have formed legislation and shaped safety, security and emergency procedures for hospitality ...

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The 'Reflective Quiz' below is based on Chapter 11 on McGraw Hill CONNECT. Make sure you have done your reading to complete this quiz. This quiz carries 10% of your carry marks.*Refer to Management Decision Case: Restoration Hardware—Using the Brick-and-Mortar Store as a “3D Catalog&rdqu ...

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