You are now required to use knowledge learned from MGT306 to analyse this real world case in accordance with following instructions:

 

1.    From the vision, mission and core values of WHL and DJS to analyse whether or not this acquisition will fit both of these two companies;

2.    Analyse both WHL's and DJS's current competitive strategies (i.e., low-cost provider, broad differentiation, market niche, and best-cost provider, etc.)

3.    Use five force model to analyse why WHL want to acquire DJS? What are the competitive advantages for this acquisition?

4.    Use SWOT model to analyse if the acquisition is successful, will it strengthen WHL's competitiveness? If yes, will this competitiveness be achieved in Australia or globally?

5.    Analyse this South African retailer's international marketing strategies. Why does it choose acquisition strategy?

6.    Analyse why WHL choose now to acquire DJS. Is it a good timing for it to implement this acquisition strategy?

7.    Analyse if this acquisition is successful, what would be the defensive strategies for their major local market competitors (i.e., Myer, Kmart, etc.) and global rivals (e.g., Inditex SA, Hennes & Mauritz AB)?

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