Your group is to determine a suitable marketing plan that will give valuable information to the stakeholders of this project.
The report you prepare will include the following:

1.A market and situation analysis:
a. Location
b. Demand Generators
2.Brand and ownership
a. Is brand suitable for this location
3.Target market/segment characteristics
a. Identify the target markets both domestic and international into Sydney.
b. What are specific characteristics of the target market for this brand and style of hotel:
4.Competitor Analysis
5.Competitive advantage and positioning statement
6.Macro Environments: Identify whether any or all of these are relevant
7.SWOT Analysis of the overall project from a marketing perspective

*Note: Make sure just include 6 and 7 number from above in the report/solution because it is a group report and I have to do just 6 and 7 number.

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