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Thus, in the said case, Pizza Rush was a pizza company which had recently witnessed poor reputation as a video of its employees messing with food and pizza preparations went viral. Thus, a Public relation campaign was recommended to be launched with the objective to win back the trust of the customers and the shareholders, to increase the sale of the pizza rush by double as compared to before the date of scandal, boast moral of the employees and make Pizza Rush as one of the leading pizza brands in Australia by end of 2016.
Thus, the pizza rush public relation campaign started with the tag line that stated “Come to Pizza Rush outlets for pizza you can see is prepared with love and care”
As the reputation of the Pizza Rush was affected, a campaign which promoted undercover bosses, camera and CC TV’s installation and facility visit were the primary features of the campaign to win back the trust of customers and shareholders. Thus, the implementation of the public

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