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Your report should address the following three parts:
1. Discuss the recent and likely future impacts of technological change and information technology on industries and businesses, both globally and within Cambodia.
2. Using a business/industry of your choice, assess the potential opportunities and challenges/threats that may arise from technological change and information technology, when operating in international markets.
3. Provide recommendations on how your chosen business could take advantage of the opportunities, or reduce the impact of the threats, as it continues to engage and compete in international markets.

You should identify a business within the first two (2) weeks of class. Do NOT contact this business, instead rely solely on secondary data. You are expected to utilise numerous data sources in compiling their project, such as government (country) and non-government sources (UN, Worldbank, IMF, etc.), company records, consulting, legal and advertising firms, country-specific internet sites, trade statistics, and embassy resources. Some useful sources and links are listed in the Useful Sources document, in the Resources folder in your Interact site for this subject.

Refer to the marking criteria table for the distribution of marks for the different aspects of the assessment task.
You are expected to have read widely in the area, exploring theory and current best practice. Wikipedia is not a reliable source and use of material from this source will result in an automatic zero grade. The emphasis in assessment will be on critical analysis and interpretation rather than description.

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Task 1 Required: Produce a report of no more than 2000 words  Dibb et al. (2012) define a marketing audit as the ‘systematic examination of the marketing function’s objectives, strategies, programs, organization and performance’ (p. 690).  In this Assignment you are re ...

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