Your task is:
1.    Summarize this strategy and outline different features of the strategy
2.    How the focus areas of the strategy will contribute to the desired outcomes
3.    Analyse the opportunities outlined in the strategy and identify 2 additional opportunities
4.    Relate this strategy to an ICT based small to medium size enterprise

Task 2 Choosing Content Management systems (CMS)

Scenario 1: Marketech is a marketing firm which provide effective and innovative ways of marketing product and services to different client in the Auckland area. The company runs different electronic billboard, mobile marketing units, marketing in special events such as sports events, music concerts, and other social events.

The new CEO of Marketech is keen to explore new areas of marketing including mobile marketing and web based marketing. The company has recently decided to use a web based content management system (CMS) to deal with the growing need of communication with the customer using Internet.

To host and deploy their new marketing platform, being an ICT manager, your job is to address the problem of selecting an appropriate CMS for Marketech. You might use the following (but not limited to) criteria for selecting such a CMS.


Q1. Define at least 5 additional criteria other than the above mentioned ones that you will consider in choosing an appropriate CMS.

Q2. Suggest two CMS along with the reason (performance criteria) that most suits the CMS and also outline their relevance and importance for Marketech

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