Question 1: What communication messages about Australia as a tourist destination are most likely to appeal to middle class consumers from Canada? Question 2: Discuss how time orientation affects marketing of sporting events in France as compared to China. Important Advice: Please ensure that this assignment is your own work and both answers are based on your own words. Answer to each of the above questions must not exceed 600 words; the total number of words to answer both questions must not exceed 1200 words (excluding the reference list). Your argument and analysis in this assignment requires theoretical support from a minimum of 5 journal article references. Also Please include this book Prescribed in reference: Kotabe, Marshall, Ang, Griffiths, Voola, Roberts, and Helsen (2014). International Marketing (4th Asia-Pacific Ed.). Milton, QLD, Australia: Wiley. ISBN: 9781118362518 Assessment Criteria Presentation, writing style, and referencing - 5 marks Argument and analysis in answering Question 1 - 15 marks Argument and analysis in answering Question 2 - 15 marks Theoretical support (from at least 5 journal articles) - 5 marks
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