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Infosys case study Add in library

Referencing Styles : Harvard
This case describes Infosys Technologies’ approach to ‘growing the company by expanding its service offerings, moving up the value chain to offer higher-end consulting services, improving its brand equity and recognition as a global company, increasing revenue through repeat business from the company’s client base, and entering client relationships earlier in the lifecycle by defining problems and identifying solutions before implementation’. Case Study available on vUW ...

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Tags: Australia  New South Wales  University of New South Wales (UNSW) MARKETING Business marketing 

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