The purpose of this case study analysis is to develop students’ skills in both theory and application as it
applies to the learning outcomes Business Perspectives. This will enable students to apply
business perspective theories and concepts relating to a ‘real world’ business scenario. Through this
case study, students will be researching and deliberating on a macro-environmental factor that has
impacted severely on an Australian company, Holden.
“Australians love their cars. And for much of the past six decades the cars they've loved most have been
home-grown. In that time, Australia has been one of a select group of countries with the capacity to
design, engineer and build its own cars. For 60 years that capacity has been a cornerstone of the
country's industrial capacity. Now all that is about to change.
When the new Coalition Government made it clear it wasn't prepared to spend more money assisting the
car industry, the big manufacturers Holden and Toyota said goodbye”
As an individual assignment, students are required to apply a case study to prepare a 2000 word report
addressing the following:
A. Explain how external environmental scanning could have alerted Holden to change its business
strategies and avoid business closure in Australia?
B. Using readings from week 2 (“critical reflection”), demonstrate how critical reflection can bring forth
managerial foresight for Holden to remain competitive in their business in Australia.
C. Critically analyse how innovative thinking and intrapreneurial orientation could have saved the Holden