Case Study Task

During the introductory class in which we looked at a number of people and companies and their PR activities, one slide showed “celebrity couple” Roxy Jacenko and Oliver Curtis.  Roxy owns her own PR agency and has also become a celebrity in her own right.  Oliver is currently in Parklea Prison.  

Your task is to use your text and any other relevant sources to create 6 to 10 “best practices in PR” against which you can judge and evaluate Roxy Jacenko’s career as both a publicist and as a prominent Australian celebrity in her own right.  Against these practices, describe what Roxy has done well and what decisions now look poor.  What is your overall evaluation after undertaking this analysis.

Your work will be judged against the following criteria:

Professionalism of presentation and written communication skills (remember that writing ability is the most important skill of PR professionals)

Originality (the work is clearly your own work and not similar to the work of others in the class.  This will also be judged on your Turnitin score).

Depth of analysis and critical thinking demonstrated

Use of other sources, beginning with the textbook.

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