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Business Strategy Add in library

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Case study for:    The Sony Corporation, in which students will: 1. Identify key terms and planning tools related to strategic planning for the Sony Mobile Communications, a division the Sony Corporation (Task 1). 2. Recommend a medium and long term strategy for the Sony Corporation, based on one of the following options: market entry, substantive growth, limited growth or retrenchment (Task 2).   Scenario: You have been engaged by the Head of Marketing at Sony Corporation t ...

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Tags: United Kingdom London Management Business Strategy Business Strategy University of London Masters in Business Administration 8350 


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