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Global Marketing Ethics and Culture Add in library

Referencing Styles : Harvard
1. Language can be a barrier to effective communication. What steps can a company take to minimize language barriers across borders? 2. Cultural differences need to be considered when communicating across borders. What characteristics of a country's culture need to be researched to ensure business success across borders? 3. The video mentions that some companies have trusted contacts in a country they wish to do business with, while other companies rely on a significant amount of research to l ...

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Tags: Brent  hertfordshire  Global Marketing Ethics and Culture Business 

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