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BUSS 407 – Political & Social Environment of Business

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Some companies are successful in both their market environment and the social, political, and legal nonmarket environment in which they operate. Google, McDonald’s, and Toyota have had continuing success in their markets and have also generally conducted themselves in a manner that has earned the respect of the public and the government.   
Choose one (1) public corporation (other than Google, McDonald’s and Toyota) that operates internationally and has been successful in both their market and nonmarket environments.  Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find.   
Grading Rubric: Write a 2 page paper in which you: • Evaluate the company (brief history, leadership (CEO), mission, vision, etc.). (30%) • Assess how the company is successful in both their market environment and the social, political, and legal nonmarket environment in which they operate. (30%) • Use at least two (2) quality references – one should be your textbook.  Note: Wikipedia and other Websites do not quality as academic resources. (20%) • Your assignment must be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or schoolspecific format. Check with your professor for any additional instructions. (20%)

BUSS 407 – Political & Social Environment of Business

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