Assessment Description: Part A Case Analysis Read the Case Study: Rocket Internet – Will the Copycat be imitated? in the text Exploring Corporate Strategy, pp 102 – 104. Complete the questions listed below. 1. What are the company’s resources and competences, as outlined in the case? 2. What are the company’s threshold, distinctive and dynamic capabilities? 3. Carry out a VRIO analysis for Rocket Internet. What do you conclude? Write the results of your analysis in a 1200 word report. Make sure you support your conclusion with evidence from the case and additional external research. It is essential to avoid general, unsupported statements. Reference all material used – both in-text and at the end of the report. References must follow the Harvard referencing style.
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