Case Study
Beaufidul Limited is a cosmetic company located in Newcastle NSW. It manufactures
a range of natural and organic makeup and beauty products for a number of retail
outlets in the Australian and Pacific region.
Recently however Beaufidul Limited’s profits have been dropping. Management has
noted that staff are constantly tardy or absent and turnover is at an all-time high.
The manufacturing department appears to be making regular errors, equipment is
failing and the level of production has dropped. Further, recent phone logs at
Beaufidul Limited’s call centre report an increase in customer and co-worker
complaints.To address this situation, the management of Beaufidul Limited has hired your
business research company to attain information on the cause(s) of these issues and
their effect on customer and employee satisfaction.
Required
Write a research proposal that will address the requirements of Beaufidul Limited.
You are required to follow the following structure of the proposal:
 Problem statement/background (150 words): 10 marks
 Purpose of the research (150 words): 10 marks
 Research design, including the design of a questionnaire (500 words): 30 marks
 Sample design (250 words): 15 marks
 Data collection, processing and analysis (150 words): 10 marks
 Budget and timeline (100 words): 10 marks
 Dummy tables (100 words): 10 marks
 References (100 words): 5 marks
Note: Word count is a guide only
