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1. Evaluate their ‘first to get it right’ policy in terms of Gillette’s continuing progress and prosperity. 2. How important and applicable do you feel segmentation was for Gillette? 3. Evaluate the usefulness of Gillette’s marketing communications campaign. 4. Brand loyalty is very important for Gillette. How can the company maintain brand loyalty in the face of intense competition?

Jean Watson Completed Orders: 1923

Tags: United Kingdom Sowerby Bridge Humanities Humanities Case study University of New South Wales (UNSW) Humanities 



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