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This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause. You are to choose a business, non-profit or government organisation and go through the social market planning process as shown in the text on p. 847. Some ideas for you: · Recruiting new players for a sporting club or cultural group or local community group or club; · Devising a safety campaign aimed at young children playing Pókemon Go; · Recruiting volunteers as members or as administrators in non-profit organisations; · Challenge a negative behaviour or encourage a positive behaviour; · Discourage drug/drink driving or using a mobile phone while driving; · Encourage people to become an organ donor, and the list goes on... You are to 1. Decide on the business/non-profit group/government organisation that you will study. 2. Find literature that explains the reasons why this type of organisation is needed. 3. Choose an appropriate target market and justify your choice. Using statistics to back up your choice is highly recommended. 4. What is the behaviour you are trying to create? 5. What are the benefits of this behaviour? 6. Develop an attention-grabbing message for one media that you will use. 7. How will you evaluate the effectiveness of your message? The setting out for the assessment should follow the marking criteria. The organisation can be a new or up and running business, NGO, not for profit in Australia or overseas. The campaign must be a new campaign not previously run by that organisation. Students need to initially decide on a) the organisation, b) the reason for the campaign and c) who do they want to target for the campaign. Mobile apps are a possibility but the actual app itself does not have to be produced in this assessment. The Executive Summary is not included in the word count. SWOT analysis can be of either the company or the campaign, but the company is the preferred basis. Target market needs to be justified using some references to show it does fit with the campaign. Each new term used should be defined and referenced such as the 4Ps. Keep this brief. Product can be intangible so it would still have a core (the benefit) and actual product (the message) or a physical product such as a giveaway like the Pink Ribbon which is low cost and shows the public a person’s support of the cause. There may not be an augmented product. Price relates to the cost to consumers: money, time, opportunity costs, benefits to community and/or the individual, can be a fixed price for a tangible item or variable cost as for donation amounts. Promotion and place may be similar and may be combined depending on the organisation. Place is where message is found closest to where the target market is located or place of purchase for tangible product (e.g. Woolworths) or online for donations, and so forth. Message can be a tag line but needs to include the type of message (rational, emotional, persuasive etc.) and the outline of the message in general terms. Students do not have to come up with the actual advert. 12-15 academic references should be included to ensure work is of a high standard.

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Answer these questions regarding the Chapter 5 of text book 1.    Explain briefly what you understand by the ‘marketing environment’ of a business.2.    Suppliers and intermediaries are important stakeholders in the micro- environment of the business.’ ...

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SBLC7016-International Marketing Management

Assignment Component One: Critically evaluate how and why they should employ a strategic planning approach to their international Marketing strategies in the international market. Points to address: In terms of `how`, it is necessary to conduct a critical evaluation of the international strategic ...

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