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This assignment is grouped into two parts. Part one has 2000 word count while part two has 500 word count with supporting textx and images Part 1 Individual - Marketing Plan (2000 words) Case: Real Marketing 3.1 - Chipotle’s Environmental Sustainability Mission: Food With Integrity (Kotler and Armstrong, 2016, Principles of Marketing sixteenth edition…p.109-10 – accessible via dawsonera too) The case above gives a brief overview of the company and provides a summary of the situation analysis relevant to the development and growth of Chipotle. Students are required to develop a marketing plan for Chipotle with a new objective and strategy that will support the organisations vision/mission. The marketing plan should follow the following structure: 1. Executive Summary 2. Company Overview (very brief taken from the case and inclusive of new findings) 3. Current Marketing Situation Analysis (SWOT accompanied by summary) 4. Objectives (one new objective) 5. Strategy & Segmentation, Targeting and Positioning (STP) 6. Tactics & Action 7. Budget 8. Control 9. Conclusion / Recommendation 10. References 11. Appendix (Meets LO1, 2, & 3) End of Assignment Brief 1 Part 2 Individual – Communication Campaign (A4 Poster and 500 words rational) Case: Real Marketing 3.1 - Chipotle’s Environmental Sustainability Mission: Food With Integrity (Kotler and Armstrong, 2016, Principles of Marketing sixteenth edition…p.109-10 – accessible via dawsonera too) The case above gives a brief overview of the company and provides a summary of the situation analysis relevant to the development and growth of Chipotle. In Part 1 of your course work students are required to develop a marketing plan for Chipotle with a new objective and strategy that will support the organisations vision/mission. For Part 2 (here) - In order to communicate the new strategy that relates to the organisations vision, students are required to prepare: 1. A visual illustration (an A4 poster supported by texts and images) following the guide below: A) The content of the poster should be appealing to both internal and external stakeholders (i.e. employees as well as customers). B) The content must include Image/s and brief written message/s that communicate the proposed strategy and capture the attention of the intended audience. 2. A rational to support the communication campaign (the poster) which should: A) Include an explanation of how the promotional mix theory can generally be used to decide selection of a communication channel. B) Describe the target audience and the response sought in relation to the new strategy. C) Apply / use a marketing theory such as ‘AIDA’ (Attention, Interest, Desire, Action) or ‘DRIP’ (Differentiate, Reinforce, Inform, Persuade) to explain how the poster created will achieve the objectives set. D) Academic references must be included in the rationa

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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This is a Assignment for Digital Marketing are branding. The assignment is split up into two questions. For part 1 you need to do a 1500 word essay. The Brand we picked was JB Hi-Fi electronics retailer, you will be doing this assignment on JB Hi-Fi. You must also refer to one of the following artic ...

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The purpose of this creative brief is to develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to use your creativity and practice the delivery of your business solutions within a safe learnin ...

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Provide a situation analysis of the industry background including size, growth and structure, and identify the major competitors and their market shares. In your answer, the use of models as explained in Lecture 3 (BCG and Ansoff) should also be included. It is advisable that students actually look ...

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Q

Segmentation, Targeting, and Positioning (hereafter referred to as STP) is one important marketing strategy commonly used by marketers to align their products with the right customers. This strategy is essentially an analytical tool that assists marketers to make critical decisions about (1) whom th ...

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