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Chipotle Mexican Grill is an emerging organization located in the US and abroad, operating in the fast food industry. Founded in the year of 1993 by Steve Elis, the organization has come a considerably long way (Grant 2016). While the organization is still encountering cut-throat competition from some of the rival brands of the fast food industry, such as KFC and McDonalds, the organization, nevertheless has been able to retain its steady growth. The major reason behind its unprecedented growth over the last years has been its sustainable approach towards the methods of production. Unlike any of its rival brands, the organization has never been resorting to short cuts for making higher profits at the expense of the health of its customers. The company uses natural and organic products for the production of its healthy items, and thus the nutrition of the sold products is unquestionable. While the vegetables are being grown naturally in the health soil, without the minimal use of chemicals, the pigs or the cows are allowed to breed in their natural process, without the use of hormones. However, despite its success among the consumers, the organization will need to make an effective marketing plan that can help it retain its organizational success, while accomplishing the specific marketing objectives.
• Offering simple, organic fresh food to the consumers
• Emerge as the topmost fast food selling organization in the USA
• Making food made from totally unprocessed ingredients available to the consumers
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