You are required to conduct an analysis and construct strategic recommendations for your company based on current information. A key outcome with this report is to ensure that you are able to construct plausible strategies grounded on solid research, thorough analysis and logical argument, all presented them in a report that is persuasive and clear.
o This report, as is obvious from the mark allocation, is going to require considerable work from you. In addition to the use of all matrices and strategic tools taught in the course, you will also be expected to seek out data on your own. The report is expected to be clear and concise. Length is NOT an indicator of quality. Any padding will be frowned upon. The format of the report is given below. The maximum length of the body of the report is 15 pages, excluding cover sheet, executive summary, contents page and references. Appendices to be no more than 5 pages long. All up the total report is to be no more than 21 pages.
o One often neglected aspect of case studies is the inclusion of the theoretical underpinnings of your recommendations. This aspect will be covered in the lectures but it is worth mentioning that this unit, while recognising the role of trade publications, places special emphasis on refereed journal articles.
â€¢ citations from trade journals and the like will be acceptable only to provide examples to support your argument;
â€¢ theory must be cited from textbooks and refereed sources;
â€¢ Wikipedia, CIA and blog references are banned
2. As this is a management team assignment, it is in your interest to ensure that the report is fully and properly referenced. I urge you to check each othersâ€™ work and to use the Turn-it-in site. If intellectual dishonesty is established beyond any reasonable doubt academic misconduct proceedings will be enacted. I will also penalise poor referencing (i.e. the effort was made but the referencing was poorly done).
Required format for major case reports:
1. Executive summary
3. Current Company Situation
a. Past performance assessment
4. External, industry and competitor analysis and financial analysis
5. Internal analysis
6. Issue/Problem definition:
7. Development of different strategies
a. For each alternative, outline and briefly describe SAVED
i. Staging: what will be the firmâ€™s speed and sequence of moves?
ii. Arenas: where will the firm be active?
iii. Vehicles: how will the firm get there?
iv. Economic logic: how will the firm obtain returns?
v. Differentiators: how will the firm win in the marketplace?
8. Selection of alternative
a. How is your chosen option superior to the rejected alternatives? How will the weaknesses of the chosen option not be strategically detrimental or how can they be overcome?
9. Implementation: Outline:
a. how the corporate value chain will need to change and
b. what it will cost to implement these changes
10. Evaluation and control
a. Ratio analysis and conclusions
b. Your detailed Porterâ€™s analysis, SWOT, TOWS, PEST
c. Turnitin report (page 1 of the Originality Report)
d. Others as appropriate
Key Report Criteria
â€¢ Page numbers-in correct sequential order
â€¢ Word processed-no work that is hand written will be accepted
â€¢ Spacing-one and a half spacing
â€¢ Headings and heading hierarchy-Use a logical format for headings and sub-headings ensuring hierarchy is distinguishable. (i.e.: main headings are larger than subheadings).
â€¢ Quotes- not to exceed a maximum of 10% of the word content of the report.
â€¢ Third person-your reports are all written in the third person i.e. you use expressions such as â€˜theâ€™ or â€˜this reportâ€™ or â€˜the researcher(s)â€™ and not â€˜Iâ€™, â€˜weâ€™ or â€˜meâ€™.
â€¢ Appendices must be relevant to your argument and must be presented in the sequence in which they are referred to in text.
â€¢ I will accept reports up to 21 pages long with no penalty. Any more than 21 and I will deduct 2 marks per page over 20. i.e. if you submit a report of 23 pages, you will lose 6 marks.
â€¢ Students must keep a copy of all work handed in for assessment.
â€¢ Extensions are not permitted unless students have some significant impairment, such as illness. Students must inform your tutor before the assessment is due and need to provide suitable evidence, such as a doctorâ€™s certificate, as soon as possible.
â€¢ Late assignments will incur a penalty â€“ 10% will be deducted for every calendar day the assignment is late i.e. submitted after the scheduled tutorial. If the assignment is due on a Friday and you wait till Monday to submit, you will be docked 30% of your mark.
Any report that is more than 3 calendar days overdue will receive a mark of â€˜0â€™. Note that even if you are willing to accept â€˜0â€™, it is a condition of the unit that the piece of assessment be submitted.
This contract functions as a â€˜probationary periodâ€™ running to Week 4. At the end of the Preliminary Contract, the team may choose to re-structure itself.
SAVED stands for Staging, Arenas, Vehicles, Economic logic and Differentiators. Read the Hambrick and Fredrickson, and the Collis and Rukstad articles for more detail. Your strategy statement can be more than 35 words long, but try to keep it short, clear and concise. You are required to present your strategy for your management report company to the class in a presentation that is no more than 15 minutes long (10 minute presentation + 5 minutes question). In this presentation you must demonstrate that your SAVED strategy is the right strategy, given the companyâ€™s internal and external environments, i.e. the logic of the strategy. As such the presentation needs to be more than just the components of SAVED.
Also remember to include internal and external analysis in the SAVED presentation