Paragraph 1: A brief description of the organisation, justification for why you have selected it and why it is perceived as being excellent in its field (100 words).
Paragraph 2: A description of how this organisation has achieved its current standing in the market by applying the theory(ies) discussed in the online clips (400 words).
Assessment Guidelines Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.
You should enrich this assignment with ideas from other materials such as journal articles.
This additional research will be necessary to obtain the best marks.
All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).
Description of appropriate organisation /5 Marks
Identified and described two suitable organisation clearly with clear justification for selection.
Application of Theory /8
In-depth, insightful discussion of theory and how it links to the organisations in question.
Presentation, quantity and quality of References /3
Excellent selection of relevant references from a variety of good sources presented in clear systematic format.
Formatting, Structure and approach /4
Excellent attempt at formatting report. Focus clear and justified, structure and style used to emphasise argument and discussion