Choose one of the topics below:

1. Explain the ethical issues in marketing field and identify and discuss about two companies in

Australia who has been having some issues regarding the way they pursue their business. You can

elaborate on any aspects of marketing where these companies had some issues.

2. Discuss how companies are changing their focus from typical selling approach to societal marketing.

Identify any two companies in Australia who has been very active in following societal marketing

approach. Discuss in which way they are claiming about their contribution towards the wellbeing of

Australian society.

3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a

successful Marketing Mix. Discuss any two brands from two different industries who have been

successful in using these concepts in pursuit of their business. You are not allowed to discuss fast

food or soft drinks industries for this essay. You need to choose these brands from the following

industries:

Furniture

 Pharmaceutical

 Baby products

 Health and fitness

 Health drinks

4. Labelling and packaging has been becoming a very important aspect of marketing. Identify some of

the recent issues in labelling, packaging and country of origin in Australia. Students need to go

through the current news and media to get the information about this area. 

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