You are an advisor to an investor who is looking at using MICE ( Meeting, Incentive Travel, Conventions and Exhibitions ) to improve it business operation in Singapore. Explain the following in your report.
1. Discuss the rationale of developing the MICE industry for a country like Singapore. What purposes do they serve for the country?
Evaluate the different types of MICE activities that can be organised and propose FOUR feasible types of activities that the investor can invest in. Illustrate your answers with examples
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