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Best Buy Culturally Sensitive Marketing and Advertising Add in library

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As a marketing consultant, you will need to understand the potential for cultural differences when communications are generated and transmitted that could have a significant impact upon your client. For example, an understanding of cultural color and symbolism could be extremely important when conducting business with other countries and cultures. In some instances, such color associations have been a part of a culture for hundreds of years, and failure to be aware of them could have a negative ...

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Tags: Australia Fullerton Management Management Corporate Communication University of New South Wales Masters in Business Administration 8350 

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