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Learning outcomes assessed: 1. Analyse the internal and external influences on corporate objectives and strategy. This coursework is worth 60% the total marks for this module Coursework Instructions Please read carefully • Carefully read the module handbook, the marking criteria and the grade descriptors. Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page. Assignment Question During the period 2014-2016 the oil and gas sector underwent an oil price drop. This led to a fall in profits for the various types of firms operating in that sector – for example, International Oil Companies, National Oil Companies and Oil field service providers. When sectors face difficult times firms are faced with strategic choices and changes to make. These changes could be cost efficiencies, merger and acquisition, redundancies, restructuring, diversification, entering new markets, moving out of markets and divestment, amongst others. Change can be difficult for firms and employees. Therefore, in order to bring about successful or stabilising strategy in such challenging times a change management process needs to be carefully implemented. “Many O&G companies are at a crossroads with a chance to make lasting changes for the better. Players that adapt, survive and prosper while the oil price is low will emerge with a sustainable business model that could reap rich rewards in more favourable times”. - From: Opportunities-in-adversity-strategies-for-a-lower-oil-price (PwC, 2015) Choose one firm operating in the energy sector, focusing on the period of 2014-2016. Write a 2,500-word report critically analysing your chosen firm's changes in strategy and the firm's change management process. Your report is expected to include one change management model. Your report should consider the following: Evaluate the changes implemented by the firm during the period of 2014-2016, including an assessment of the drivers for the changes. The role of leadership in a change management process. Provide justified recommendations on how the firm can improve its change management process.

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