The first similarity in the three countries relates to the power distant. It is an indication that all the three countries are concerned about the accommodation of the business classes those they belong to. Also, they are sensitive to the privileges that specific individuals enjoy and the acceptance of the authority differences in the rendering of services (Chhokar, Brodbeck & House, 2013). It seems that power distant is a factor that is of a great essence to the three countries as long as online airline services are concerned.
Also, there is the element of uncertainty avoidance. It is given a low score in the three countries after the in-depth study. It is an indication that the consumers of the online services are less concerned about the factor. The consumers and the non-consumers are certain that there is no essence in depending on the social norms in the delivering of the airline services. Most of the customers do not expect the airline to rely on the social norms to curb the uncertainties that may take place in future. Though the results of the factor were low, there was an aspect where individuals were for the idea that they should be treated with some level of formality. Lastly, it was imperative that the consumers were risk averse.
Moreover, another similarity relates, to the general perspective of the online consumers of the three countries in the light of the future orientation. Though it is a small number of consumers
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