Each Student will prepare a short strategic analysis paper for an innovative company of your choice ( I've chosen "Apple").
Format of Strategic Analysis Paper:
1. Executive Summary ( 1 Page): The purpose of the executive summary is to inform the reader of key elements in the paper.
2. Introduction: Issues and Outlook Profile
This section should broadly address only the most important issues confronting the firm? what is the significance of each? What has bee the firm's level of/interest in local and international activities up until the "end" of the case? Has the firm been successful? Why? Could the firm be successful? Very broadly, where is the firm headed? Consider a 3-5 year time frame both before the "end of the case and into the future. (no histories, please. Be mindful of who your "audience" is. The "executives" of the firm are in the audience and are already knowledgeable about the firm.)
(most importantly issues facing the company)
3. External analysis:(PESTEL, 5 Forces) (either one)
Which environmental forces are most likely to influence the firm's actions and future performance: international competitive, economic, political, cultural, technological or legal forces or actors? who are the firm's present/future customers? competitors? Use these questions to develop list of opportunities and threats and briefly discuss why each are important.
4. Internal Analysis: (SWOT)
What are the firm's sources of competitive advantage? Has the firm approached strategic management in a way that leverages its competitive advantage and/or potential for success? Does the firm follow a strategy appropriate for the matrix of environmental forces? use these questions, and others to develop a list of strengths and weaknesses and discuss why each is important.
5. Action Recommendations:
This section comprises the largest, most important single section of the paper and should be given the most weight and attention. It may be most helpful to put yourself in the shoes of an outside consultant who is been hired by main characters or the top-management team (TMT) in the case.
To receive your full consulting "Fee", you must persuade them to adopt your specific recommendations instead of some competing consulting team's recommendations.
. First, specify a mission statement for the firm. (Written: use italics to set off the mission statement from other text. A sentence or two before and or after the mission statement may be included for clarification, intent and/or elaboration.)
. Then, a set of specific goals: financial and/or strategic goal need to be identified. Also, provide some indication as to the timeframe by which each goal is to be achieved. Use numbering or bullet point format to draw attention to each one.
. Next, develop a detailed strategic action plan which addresses all or most of the salient issues you identified in the sections above. For example, you might have identified a new, attractive industry segment to sell to (external analysis); yet, the firm lacks the experience and/or resources to move into the market with sufficient speed or force (internal analysis).
You might then recommend that the firms form an alliance with another firm.
However, you must provide more specific details about the critical aspects of alliance formation: partner selection criteria, degree of formality (equity-based vs loose commitment); contributions of each partner (cash vs technology vs distribution channel vs marketing knowledge); relative control over alliance for each partner; roles and responsibilities of each partner, abd expected results for the alliance.
(Your Strategic action plan should leave very few issues identified in the external and internal analysis sections unresolved.
.The best plans are likely to be broken up into discrete, identifiable components and sub-sections (like those identified in the alliance example above).
Each component of the overall action plan should contains the following:
a label for each strategic action, a set of specific tasks to be carried out, justifications, a brief description of new resources required/to be developed, and a brief description as to how this action component will contribute to the attainment of one or more of the goals identified. Your overall plan of action and set of goals should, in many cases, be challenging, yet achievable- creative and innovative yet feasible.
9-10 pages A4 pages, exclude cover page and reference list. Use Time New Roman size 12 font with 1.5 line spacing. In-text citations required