You are required to determine and evaluate strategies that build and maintain trust in consumers towards online shopping so that they are attracted to purchase products and perform repeat purchase.
Your report should include the following:
1. Assessing in which way organisations obtain competitive advantage by utilizing e-commerce
2. Analyse in which way organisations attract customers through social media to buy their products online and to promote sales.
3. Critically analyse the strategies that organisations use to build and maintain trust in consumers towards internet shopping
TASK 1 is an individual report and must be presented in a report format (1,500 words). It is important that your report is properly structured. Also, as this is an academic paper, you should draw on contemporary literature to support your paper.
Your report should include references to the appropriate e-commerce and marketing literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for exampleA minimum of 8 different academic references must be cited, but a well-researched report is likely to cite many more.