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Assignment: Engineering the Value Chain. Objectives addressed by this Assignment; 1) Understand key drivers for change - Supply, Demand, Competition, Environment, Sustainability and Obsolescence. 2) Determine Strategic Options and quantify the benefit (tangible and intangible) and the risk to achieving the expected outcomes. Task: 1) Study the Lecture Material and the following Reader and Reference Material for this assignment. Future Value Chain 2020 – Building Strategies for the New Decade, Capgemini, 2011 Global Logistics – New directions in Supply Chain Management, Fifth Edition, Donald Waters, Kogan Page Limited: – Ch. 1 Trends in the supply chain, and – Ch. 12 Outsourcing: the result of global supply chains? Process-based Strategic Planning, Grunig and Kuhn, Third Edition, Springer, 2005.: – Ch. 9 Defining the strategic businesses – Ch. 10 Assessing relevant industries with the help of competitive intensity models – Ch. 12 The corporate strategy development process – Ch. 13 Generic Business Strategies – Ch. 15 Specifying business strategies at the level of resources 2) Select one of the following Australian top organisations as the basis for your assignment: 1. Woolworths Limited 2. Brambles Limited 3. Woodside Petroleum Limited 4. Telstra Corporation Limited 3) Write a report, 12 to 15 pages (max) of original content, with each section a, b & c below being a third of your report: a) For the organisation you have selected, describe the “as-is” value chain using porter’s Value Chain Analysis descriptions. b) Identify and briefly describe three different scenarios where the value chain could be optimised or shared (as a business, or partner generated strategic initiative). You can use the reading material for ideas on this, or you can research options that have been actually used in these industries, but not yet implemented for your chosen organisation. This section should be no more than one third of your assignment. c) Use Porters 5 forces to describe the benefit and risks of your three new scenarios on the business you selected and on that organisation’s value chain. 4) For this assignment you will need to do background research on the Organisation, its value chain (hint, start with their logistics and procurement) and you will need to research the value chain options, benefits and risks. Check their annual reports or industry write-ups to start you off. 5) You will need to list at least eight scholarly sources in addition to any materials that has already been assigned for the course. Note: To be successful in this assignment you need to exhibit analysis of your research in all your discussions, and then the deductions resulting from that analysis. Assignment Format: Length: 12 to 15 pages (max) of original content Font size: 12pt Times Roman Line spacing: 1.5 or double line spacing Page use: Single sided Binding: Staple securely on top left hand corner (no plastic sleeves) Coversheet: Attach standard UTS assignment coversheet Footers: Show page number and date. Referencing: Use Harvard/UTS referencing only (available in Assignments in UTSOnline) http://www.lib.uts.edu.au/help/referencing/harvard-uts-referencing-guide Report title showing ‘49680 VCES A16’.

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