Essay on selling Band Merch - using different selling techniques to increase sales and people skills. (interactional psychology, cognitive dissonance, product placement and promotion techniques)
Project Report (8,000 words) - Individual Work
The project is a written analysis and evaluation of a professional project that you have undertaken. Your project report should meet the academic requirements of the course; you should ensure that you have given full attention to academic arguments and the critical action that links with critical thinking.
Your work should:
ïƒ¬ Maintain a critical approach
ïƒ¬ Be coherent and concise
ïƒ¬ Be persuasive, developing a reasoned train of thought that makes clear the
parameters of the project
ïƒ¬ Demonstrate the ability to analyse and qualify data and experience, drawing
conclusions and recommending improved future working practice.
ïƒ¬ Evidence practical application of theoretical concepts
You do not need to have completed your project activity and analysis before starting to write up the report. The format for the project is listed below:
Title page - Title of project, module title, name and date.
Contents page - With chapter headings and page numbers (do this section last!)
Summary - Explain what the project was about, the main approach and research methodology
used, and major conclusions and recommendations. This section should make clear any connection between Research Project and final Professional Project.
Introduction - This is likely to be an explanation of why the project area is important, putting it into a professional context and mapping the choice of project against the specified project criteria.
Literature review - You should demonstrate the way in which supporting literature (or other material) influenced and shaped your study. You should not restrict yourself solely to discussing material that agrees with your point of view: evaluating conflicting sources is an important part of research. Your investigation of existing thinking and theory within your field and how you have responded to this should be discussed here.
Methodology - Describe and justify your choice of research methods. You should critically evaluate the approaches used and, if appropriate, discuss how triangulation reinforces the validity of the findings.
Project activity - What you did. What helped and hindered your project.
Project findings - Present your findings in a clear way with full discussion and interpretation. When presenting numerical data it is sometimes wise to use a visual representation (e.g. a graph) of major results. Ensure that numerical results are statistically meaningful.
Conclusions and recommendations - This section needs to be clear and concise, with the conclusions clearly drawn from the project findings. You should analyse past experience to create theories upon which to base models for future working practice.
Notes and references - Use footnotes to add information without interrupting the flow of your sentences. Use bibliographic references to support your argument.
Appendices - Illustrative and support materials referred to in the text should be included in appendices (e.g. copies of questionnaires and surveys used in gathering research data).
Students will be assessed on their ability to:
ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼1. Demonstratea considered approach to ensuring validity and accuracy within the context of a project
Comment critically on the validity and accuracy of their own research activity and findings
Project Planning Proposal/ Project Report
ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼2. Undertakeamusic related project activity within the professional and
Draw upon existing thinking in the appropriate specialist field(s) to refine and justify approaches and activity Project Planning Proposal/ Project Report
ï¿¼ï¿¼ï¿¼academic arena, demonstrating the ability to discuss existing theory and arguments to rationalise project activity
ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼3. Demonstrate practical understanding of music related project management skills
Allocate team roles effectively
Resolve team issues (such as discipline and conflict) appropriately Produce relevant planning documentation and financial planning details (profit forecasts and actual profit and loss accounts) where appropriate
Project Planning Proposal/ Project Report
ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼4. Applyreflective practices to a music related project, linking theory with practice and producing recommendations for future working practice
Analyse past experience to create theories upon which to base models for future working practice
Sanghera, P. (2009). 90 Days To Success As A Project Manager, Boston, MA: Course Technology
Rogers, J. (2013) The Death and Life of the Music Industry in the Digital Age, Bloomsbury
Hutchison, T. Macy, A. & Allen, P. (2010). Record Label Marketing, Burlington
Additional recommended texts:
Walliman, N. (2011). Research Methods- The Basics, Routledge McIntosh, P. (2010). Action Research and Reflective Practice, Routledge
Verzuh, E. (2008), The Fast Forward MBA In Project Management, Hoboken, N.J.: John Wiley & Sons
Williams, TC. (2011). Rescue The Problem Project : A Complete Guide To Identifying, Preventing, And Recovering From Project Failure, New York: American Management Association
Reuvid, J. (2011). Start Up and Run Your Own Business, Kogan Page
Finch, B. (2013) How To Write a Business Plan, Kogan Page
Hughes, V and Weller, D. (2010) Set Up a Successful Small Business, Hodder Eduction Group
Hoxie, M 2010, 90 Days To Success Marketing And Advertising Your Small Business, Boston, MA: Course Technology, Cengage Learning
Moore J, 2012, Your Band is a Virus, (Expanded Edition) Independent Music Promotions
Holloman, C. (2012) The Social Media MBA, John Wiley and Sons
Korhan, J. (2013) Built in Social: Essential Social Marketing Practices for Every Small Business, John Wiley and Sons
Wikstrom P, 2013, Music in the cloud, Polity
Hull, G, Hutchison, T, & Strasser, R. (2011). The Music Business And Recording Industry : Delivering Music In The 21St Century, New York: Routledge
Christian, E 2011, Rock Brands : Selling Sound In A Media Saturated Culture, Lanham [Md.]: Lexington Books
Grierson, D, & Kimpel, D 2009, It All Begins With The Music : Developing Successful Artists And Careers For The New Music Business, Boston, MA: Course Technology Beeching, A 2010, Beyond Talent : Creating A Successful Career In Music, New York: Oxford University Press
BA (Hons) in Professional Musicianship Yr3 - Course Handbook 14-15 Â© BIMM 2014
Reynolds, A 2008, The Tour Book : How To Get Your Music On The Road, Boston, MA: Thomson Course Technology
Zager, M. (2012) Music Production, Scarecrow Press
Atkins, M 2007, Tour:Smart : And Break The Band, Chicago, Smart Books
Allen, P 2011, Artist Management For The Music Business, Amsterdam: Focal Press Strasser, R 2009, Music Business : The Key Concepts, London: Routledge
Journal of New Music Research Taylor & Francis Popular Music Cambridge University Press