Task 1: Evaluate Each Component of Marketing Mix    

1.1Identify key characteristics of the Change Management training program

1.2 Review pricing policy and analyse pricing variables to determine their effect on demand    

1.3 Analyse promotional methods to determine their importance to marketing outcomes    

1.4 Review channels of distribution and estimate their significance to marketing outcomes    

1.5 Identify and analyse level of customer service provision to determine its significance to marketing outcomes    

1.6 Identify potential customer base and key pressure points    

1.7 Analyse and test the effect of the components of marketing mix

Task 2: Determine Marketing Mix for Specific Markets    

2.1 Identify and assess environmental factors, and their impact on marketing mix    

2.2 Identify consumer priorities, needs and preferences affecting marketing mix    

2.3 Evaluate marketing mix variables against objectives, target market and positioning    

2.4 Select marketing mix that best satisfies target market and meets marketing objectives

2.5 Seek approval to the marketing mix decision    

Task 3: Monitor and Adjust the Marketing Mix    

3.1 Monitor marketing mix against marketing performance and isolate components for testing    

3.2 Evaluate implications of altering components of marketing mix    

3.3 Adjust components of marketing mix in response to test results and market-response evaluation    

3.4 Ensure adjusted marketing mix meets budgetary requirements    

3.5 Ensure adjusted marketing mix continues to meet organisational, strategic and operational marketing objectives, and desired positioning 

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