fb
$20 Bonus + 25% OFF
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Stuck on Your Question?

Get 24x7 live help from our Top Tutors. All subjects covered.

loader
250 words

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Students Who Viewed This Also Studied

2 Pages
Mktg81800 Marketing Assignment

Convenience goods: bread Discuss in detail the marketing strategies (including segmentation, targeting, differentiation and positioning) applied by the firm (Gardenia Bakeries KL) for the chosen produ ...

Course

mktg81800

Type

Assignment

Subject

Marketing

University

Open University Malaysia

142 Pages
MKTG716 Marketing

Your group’s task is to introduce a new brand into the English Canadian market, basing it on the product category (must be widely available in supermarket or drugstore) you have selected. To d ...

Course

MKTG716

Type

Home Work

Subject

Marketing

University

Centennial College

1 Page
Business Management

Analysis of a case study: - Sustainability helping to maintain competitive position - Identifying two segments for the scenario in Australia - Evaluating the marketing mix (4Ps) ...

Type

Case Study

Subject

Marketing

10 Pages
MKTG6002 Marketing

This part of the assessment is a follow-up to the Situation Analysis that you provided in assessment one. Therefore, you need to revisit assessment 1 and the feedback from your facilitator. Then, deve ...

Course

MKTG6002

Type

Assignment

Subject

Marketing

University

Laureate International Universities

External Market environment

Question

Answered

Individual Assignment Intended learning outcome: This assignment is designed to identify and analyze the target segment, and then construct some brand building activities. Questions: As a marketing consultant, you are required to analyze the external market environment of an hospitality industry. In order to strengthen your analytical report, your discussion and/or arguments should be supported credible marketing information and/or research data. Please select any famous hotel (e.g. Shangri-La Hotel, Conrad Hotel, Ritz-Carlton Hotel, etc.) and understand its mission and existing services before starting your analysis. Apply the following theories for your analysis: 1. Macro-environmental Analysis, i.e. PESTEL Model (Political, Economic, Socio-cultural, Technological, Environmental, Legal) -What are the latest changes of each element of PESTEL Model? -How do these changes affect the operational effectiveness and/or marketing strategy of selected organization? -Share your comments and/or advice 2. Grow and expand the business by applying the Ansoff s Model -Based on the concept of Ansoff's Model, you are required to propose possible tactics of increasing the business of selected hotel (or hotel group). -Proposed tactics should be practical and reasonable. Explain the rationales of your tactics clearly Assessment Criteria: 1. Explain the mission and product portfolio of selected company. 2. Analyze the influences of major macro-environment factors which are affecting the selected company based on the framework of PESTEL Model. Supporting information and concrete references are essential. 3. Propose possible tactics of increasing the business of selected company based on the stated concept. 4. Explain the rationales of proposed tactics logically and clearly. Requirements: Prepare a written and structured report that satisfies the assessment criteria. Work that demonstrates an in-depth analysis of the question and that provides a coherent answer will be awarded a higher grade compared to that which simply regurgitates answers from the texts. The report should be typed with Times New Roman 13pt font with one-inch margin on all sides of the report at least. Use standard A4 white paper. While discussion among students is encouraged, collusion and plagiarism of work would not be accepted. The assignment should be organized as follows: (a) Cover Page which contains - Title of assignment - Course code and title - Student name and number - Name of lecturer - Date of submission (b)Table of Contents (c)Main body of the assignment (This should observe the given word count limit) (d)References Maximum number or words: 1,200 words for written report

External Market environment

Answer in Detail

Solved by qualified expert

Get Access to This Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

10 More Pages to Come in This Document. Get access to the complete answer.

MyAssignmenthelp.com is the most accomplished and credible online dissertation assistance provider in USA, aimed at offering top-quality academic help at affordable price. Despite providing cheap dissertation help, we never let our dissertation writers compromise with the quality of papers. Hence, we have gained the status of best dissertation writing company in USA. Apart from writing help, our dissertation tutors also provide dissertation writing guidelines in order to help students in the best possible manner.

More External Market environment : Questions & Answers

Q
icon

We aren't endorsed by this University

Mktg81800 Marketing Assignment

Convenience goods: bread Discuss in detail the marketing strategies (including segmentation, targeting, differentiation and positioning) applied by the firm (Gardenia Bakeries KL) for the chosen product (bread). Company must be Gardenia Bakeries KL) Brand must be Gardenia Chosen product is bread ...

View Answer
Q
icon

We aren't endorsed by this University

MKTG716 Marketing

Your group’s task is to introduce a new brand into the English Canadian market, basing it on the product category (must be widely available in supermarket or drugstore) you have selected. To do this, you must address each of the following:   1. Competitor Brands Price/Quality Pos ...

View Answer
Q

Business Management

Analysis of a case study: - Sustainability helping to maintain competitive position - Identifying two segments for the scenario in Australia - Evaluating the marketing mix (4Ps) ...

View Answer
Q
icon

We aren't endorsed by this University

MKTG6002 Marketing

This part of the assessment is a follow-up to the Situation Analysis that you provided in assessment one. Therefore, you need to revisit assessment 1 and the feedback from your facilitator. Then, develop a complete marketing plan for this assessment to: 1. Develop a marketing plan – The aspec ...

View Answer

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

Choose Our Best Expert to Help You

student rating student rating student rating student rating student rating
Rhonda Garner

Law Wizard

1233 - Completed Orders

Hire Me
expert
student rating student rating student rating student rating student rating
Richard Drew

M.Sc. in Digital Marketing

800 - Completed Orders

Hire Me
expert
student rating student rating student rating student rating student rating
Gerard Joyce

PhD in Business Management

177 - Completed Orders

Hire Me
expert
student rating student rating student rating student rating student rating
Fitzgerald Ruffin

M.sc in Electronics Engineering

350 - Completed Orders

Hire Me

Still in Two Minds? The Proof is in Numbers!

33845 Genuine Reviews With a Rating of 4.9/5.

student rating student rating student rating student rating student rating
21 Jan 2022

Maths

Home Work: 0 Pages, Deadline: 4 days

Great work it was clear and concise and on time, representative was supportive with all my needs.

flag User ID: 4***77 United States

student rating student rating student rating student rating student rating
21 Jan 2022

Statistics

Home Work: 1 Page, Deadline: 3 days

It was so perfect except for the late start and responsiveness.And I got the correct answer through a new program, but it was too sudden in a situatio ...

flag User ID: 8***13 Seongnam-si, Greece

student rating student rating student rating student rating student rating
21 Jan 2022

Management

Essay: 1 Page, Deadline: 17 hours

thank you for sending me my assignment at time. great staff and good customer service

flag User ID: 7***52 Seongnam-si, Canada

student rating student rating student rating student rating student rating
20 Jan 2022

Healthcare

Essay: 6 Pages, Deadline: 14 days

Order delivered on time great customer service great communication very helpful and fast response. Great results.

flag User ID: 5***06 United Kingdom, Great Britain

student rating student rating student rating student rating student rating
20 Jan 2022

Management

Assignment: 10 Pages, Deadline: 2 days

good work, expert very helpful great communication. had great results with this work. thank you.

flag User ID: 5***06 United Kingdom, Great Britain

student rating student rating student rating student rating student rating
20 Jan 2022

Assignment

Essay: 1.7 Pages, Deadline: 18 hours

Thank you for your prompt reply and response to my inquiry. I think it will work for me.

flag User ID: 8***83 United Kingdom, United States

student rating student rating student rating student rating student rating
20 Jan 2022

Supply Chain

Home Work: 1.4 Pages, Deadline: 3 days

Well organized and information is up to the mark. I\'ll definitely share this platform with my frds also for assignment help

flag User ID: 8***02 United Kingdom, Canada

student rating student rating student rating student rating student rating
20 Jan 2022

Marketing

Assignment: 4 Pages, Deadline: 2 days

Good work, one of the tutor did my assignment wrong and the admin assign a new tutor and did the assignment again with priority and for free

flag User ID: 4***30 United Kingdom, Australia

student rating student rating student rating student rating student rating
20 Jan 2022

Geography

Essay: 2 Pages, Deadline: 8 days

thanks its good poster i still did not get the poster i hope to get the poster

flag User ID: 2***0 United Kingdom, Saudi Arabia

student rating student rating student rating student rating student rating
20 Jan 2022

It Write Up

Assignment: 3 Pages, Deadline: 23 hours

good service, with nice APA style and fast respone chat. The writing is completed before time

flag User ID: 6***06 Bien Hoa, Vietnam

student rating student rating student rating student rating student rating
20 Jan 2022

Healthcare

Assignment: 1 Page, Deadline: 4 days

won\'t be graded till I hand in the rest of the work this was just a segment of my assignment I need help with and am very plesased with the outcome

flag User ID: 8***83 United Kingdom, Great Britain

student rating student rating student rating student rating student rating
20 Jan 2022

Psychology

Assignment: 3.2 Pages, Deadline: 7 days

I like the work because you guys completed the work within the time limit even if it has lot of reading.

flag User ID: 8***70 Surrey, Canada

student rating student rating student rating student rating student rating
20 Jan 2022

Psychology

Assignment: 4 Pages, Deadline: 6 days

I like to give you my assignment due to good quality of work and you follow the all instruction .

flag User ID: 8***70 Surrey, Canada

student rating student rating student rating student rating student rating
20 Jan 2022

English

Essay: 2 Pages, Deadline: 10 days

It was good enough to pass the course. I like the way of your work. I want to give more work to you guys.

flag User ID: 8***70 Surrey, Canada

student rating student rating student rating student rating student rating
20 Jan 2022

English

Essay: 3.2 Pages, Deadline: 4 days

This is good content that you have provided in the assignment thank you for your valuable help.

flag User ID: 8***70 Surrey, Canada

student rating student rating student rating student rating student rating
20 Jan 2022

English

Essay: 2.6 Pages, Deadline: 2 days

I like the work due to accuracy and timely manner. I pass the course due to your help

flag User ID: 8***70 Surrey, Canada

student rating student rating student rating student rating student rating
20 Jan 2022

Nursing

Case Study: 3 Pages, Deadline: 3 days

Requested in short time frame. Assignment was completed within less than 2 days. Made a 90!

flag User ID: 8***49 Surrey, United States

student rating student rating student rating student rating student rating
19 Jan 2022

It Write Up

Assignment: 6 Pages, Deadline: 7 days

good timing , all requirements included , formatting as asked , quick responding .

flag User ID: 3***51 Muscat, Oman

student rating student rating student rating student rating student rating
19 Jan 2022

Physics

Home Work: 4 Pages, Deadline: 11 days

Excellent customer service! Really helpful!! Wanted assignment done in 8days and they managed to complete it within 1 day! And was a excellent standar ...

flag User ID: 8***25 United Kingdom, Great Britain

student rating student rating student rating student rating student rating
19 Jan 2022

Statistics

Programming: 12 Pages, Deadline: 19 days

I passed sucessfully thank you very much for your helpI really appreciate it...Continue doing your good work

flag User ID: 5***27 United Kingdom, Great Britain

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?