Part 1: The Written submission (10 marks) Write a research essay to critically evaluate
selected companies’ (listed below) commitment to corporate social responsibility (CSR)
and/or sustainable development as disclosed in annual reports/sustainable development
reports and/or companies websites to argue possible links between ‘social and
environmental performance’ and financial performance? (2,000 - 2500 words)
Hint: You cannot simply describe the CSR activities of these companies. You need to
argue whether communication of social performance can/has led to enhanced financial
performance for these companies. You need to do some extended personal research and
self-directed learning in order to complete this assignment and fully explain your
perspective. You are required to use at least 3 peer-reviewed research papers. You must
visit the websites (including annual and any CSR/sustainability reports) for the sample
companies.
(b) Part 2: The presentation (10 marks) you are required to submit a video presentation
based on part 1: The Written submission (5-6 minutes duration). It is highly
recommended that you video your presentation. This provides you with the opportunity
to talk about the main points in your written assignment 2 and will assist you in enhancing
your communication and presentation skills. Groups using voice over or narrated power
point shall receive only minimum marks in presentation style and quality criterion. All the
group members must participate in the presentation (It is not enough that one person is
presenting and others are just standing in the background). Any video exceeding 6
minutes shall not qualify for selection of “Perfect video” purposes.

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