2. Comparison of Pacific Mall and the Shops of Don Mills In this topic, you will compare Pacific Mall and the Shops of Don Mills shopping malls in terms of the concepts of place and placelessness, and territory. Attention should be paid to their targeted clientele, location, marketing strategies, layout and design, and type of stores. This will involve examination of their websites as well as field investigation (see Chapter 4 and lecture notes). Provide maps of the malls that include location, tables of any data you feel are pertinent, and a copy of your field notes as an appendix.
DO NOT use those appalling plastic slipcovers with the stiff spines for your essays. Use a simple cheap, effective staple in the corner. If the paper is supposed to contain your field work and/or surveys, staple the write up, paper clip the field work and rubber band everything securely.
* TYPED papers only are acceptable. Do not submit a hand written paper or it will be returned to you for typing, with the subsequent late penalties applying. USE SPELL CHECK AND GRAMMAR CHECK!
* MARGINS are 1.5 inches on the left and top, and 1.0 inches on the right and bottom, and TYPEFACE should be in black 12 point courier, CG Times or Calibri only. Do not get innovative with this. A whole essay in Italics or script or Gungsuh is extraordinarily tiresome to read.
* PAPER should be white bond only. Don't hand in those awful sky scenes or wrinkled paper designs the bookstore is selling. Again they are tiresome in the extreme to read and completely unnecessary: they don't improve your writing style, believe it or not.
* SPACING should be 1.5 or 2 - no more, no less. PAGE NUMBERS should be on every page of text, preferably bottom centre.
* HEADINGS/SUB-HEADINGS should be used to organise your paper, but do not get into sub-headings ad nauseum.
* FIGURE/TABLE references should be stated as (Figure 1, Table 1 etc.) and put into the sentence where you first refer to the item. Do not write "see Figure so and so".
* SURNAMES AND CHRISTIAN NAMES should appear as they do in your official registration records and hence on my grade recording sheets. ALWAYS put your student ID number on your work.
* AMOUNT, LEVEL, QUANTITY, and NUMBER: get them correct. People are not an amount, they are a number, milk is an amount - gallons of milk are a number. As a loose rule, if the object(s) to which you are referring come in discrete units they are a number or a quantity; otherwise they are an amount or level.
* JARGON: Avoid it like the plague. I don't care what the arguments are for it, it creates confusion and obfuscation and unnecessary complications for all that are not privy to it.
* WHEREAS should not be used to start a sentence … unless you intend to finish it. This is a sentence. Whereas this is not. But joining the two with a comma would have worked (though the sentence wouldn't make any sense!).
* NEVERNEVERNEVERNEVERNEVER use the word "prove". It is not possible to prove anything, only to disprove it. If you don't believe this, then read Carl Popper.
* ITS, IT'S & ITS': This is one of the most common and annoying grammatical errors in student essays. It's = it is; its = the possessive of the pronoun "it" - The dog wagged its tail; its' = nothing at all in English.
* ALOT & CAN NOT: These are two more of the most annoying and common grammatical errors, and they really annoy me. Alot is not a word, it is two very poor words "a lot"; use many, several, much. Can not is not two words it is one word "cannot", the negative of "can". INDEPTH is another of these "let's make two words into one" aggravations - it is "in depth".