Congratulations! It is the year 2017 and you have just received The Young ICT Entrepreneur Award and your face is on the cover of New Scientist magazine!! This is for your digital innovation that exploited current and emerging technologies and created a new e-business/product/service/application/technology/business model that the world had not known about before and one that has delivered tangible benefits to users. You wonder why no-one had thought of the idea before; the media is amazed at its popularity and how quickly it was adopted.

Your task for this assignment is to go back in time to 2014 and write the Proposal/Business Plan for starting your proposed new company that won essential investor capital to commercialise your digital innovation. The Business Plan was presented to “Angel Investors”; very experienced business people who support only a small number of start-up companies based on a unique proposition. It was difficult to get an opportunity to present your Business Plan and even more difficult to convince them of the soundness of your idea. Typically the Angel Investors only invite back for further discussions one out of every 20 entrepreneurs who present to them.

Length: The total word limit for the assignment has been revised down from an original 4500 to 3500 words (not including Turnitin Report, Executive Summary, references or appendices). The recommended length is 3500 words but your report can be up to 4500 words without penalty.

Learning objectives

This assignment specifically addresses the following learning objectives of the course:

LO2   Identify and explore contemporary challenges and opportunities in information systems and to formulate an opinion or judgement and offer possible solutions.

LO3   Demonstrate ability to identify potential opportunities for creative and sustainable use of information technologies to achieve corporate objectives.

LO4   Demonstrate ability to collaborate with peers to analyse and solve business problems with information technologies, and present the solution in a team report.

LO5   Demonstrate effective communication by composing writing that communicates ideas, meaning and/or argument in a format that broadly follows conventions in the information systems field.

LO6   Apply technology and online skills to locate relevant information for the assignments, analyse the presented problems and data, and engage in the use of the resources provided on UConnect.

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