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MKT6A2 – Global Marketing Management – Individual Assignment Situational Analysis of Internati Add in library

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Rationale for assignment: This part of the coursework will develop and assess each student individually with regard to his or her research and analytical skills pertaining to the international marketing environment. Students will also be expected to show clear evidence of being able to critically evaluate models of analysis at this level. Each student will be required to develop a situation analysis for use in an international marketing plan for a company of their choice. Students will be requir ...

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Tags: London  University of London MKT6A2 - Global Marketing Management  Marketing Management Global Marketing Management 


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