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Students are expected to research market opportunities, develop a ‘Country/Product Brief’ highlighting the opportunities and challenges that exist for product entry into a given country.

 

The objective of developing a country/product brief is to identify international marketing opportunities in your focus market for an existing Australian organisation and complete the early sections of a comprehensive international marketing plan. The selected company should be considering (a) entering a new country, or (b) considering the entry of a new product/service to an existing international market, or (c) both.

 

Students will need to conduct research on products/services with which they plan on entering the market, as well as research the most current issues that their company may face in entering a specific country. Issues include, but are not limited to legal/regulatory concerns, political risk, cultural nuances that require adaptation, entry/importation procedures/policies, competitive nature of industry, suppliers/channels of entry, and tariffs/taxes.

They will also need to analyse the skills, resources and capabilities of their chosen organisation with respect to entering this new international market.

 

The brief should be a maximum of 2500 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic. A suggested structure would include:

  • Introduction
    • Explain the specific market opportunity you have identified – what is it, how did you determine
  • Situation Analysis
    • Business environment - Information on aspects of the macro and micro environment (PESTLE) relevant to this opportunity
    • Market Analysis - Customer segments/profiles relevant to your product in that market, size, growth rates
    • Competitive Analysis – who are the major competitors and what is their competitive advantage
    • Organisational Analysis – evaluation of the Australian organisation/product you recommend for this opportunity – what is their competitive advantage?
  • SWOT Analysis – a summary of key points discovered in the Situation Analysis.

Detail on the suggested content of each section can be found in the Project Guide in the Resources folder.

All information within the brief should be managerially oriented and directly applicable to the specific opportunity/product you are recommending. Students who simply download country profile data without analysis will be penalised.

 

Students are expected to identify a company within the first three (3) weeks of class. The company may be large or small, local or international, have existing products/services or considering new products/services. Students must NOT contact these companies, instead relying solely on secondary data. Students are expected to utilise numerous data sources in compiling their project, such as government (country) and non-government sources (UN, Worldbank, IMF, etc.), company records, consulting, legal and advertising firms, country-specific internet sites, trade statistics, and embassy resources.

 

 

By the fourth week of class students are expected to submit a project proposal that includes: overview of the company partner, product/services involved, country into which company is considering entering, sources of information expecting to be used, and schedule of tasks to complete your project. This proposal should be no more than three (3) pages in length. While this proposal is not assigned project assessment marks, the lecturer uses this proposal to determine the feasibility of the student project, and reserves the right to ask students to revise their proposal and/or clarify certain aspects of the proposal prior to commencing data collection.

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MBS 538 Organisational Behaviour and Management

Reflective Journal Topic 3: How do you Understand Individual Characteristics? -Describe -Interpret -Evaluate -Plan Topic 6:How do you Make Decisions and Solve Problems? -Describe -Interpret -Evaluate -Plan  Topic 10: How do you manage Change? -Describe -Interpret -Evaluate -Plan (500words) APA ...

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Planet Issues – Energy Consumption

1. Locate a quarterly electricity bill and provide a copy of the first page in your assignment. Note: you may want to edit / hide any personal details. All that needs to appear are the dollar amounts and energy consumption. According to this bill, what is the: a. Price of electricity per kWh? b. ...

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To compare and contrast interprofessional approaches to an ethical issues in the practice setting

Students need to present an academic essay (not in the first person) that responds to each of the unit Learning Outcomes:   1.Discuss national and international ethical frameworks for health care that influence ethical decision making in practice;   2.Explain the Code of Ethics releva ...

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Information Technology

In this assignment one is required to write  a Java Application  that uses  an interactive Graphical User Interface(GUI) based on the JFrame  class  using  SWING GUI components  One will also be designing  and implementing  the software  solution &nb ...

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