Background Every Valentine’s Day tens of thousands of roses are delivered to loved ones and anyone who has bought roses knows that their price has been dropping over the last few years. One of the main reasons doe this is that the global rose growing is now concentrated in poorer countries. Rose growing has been a boon for poor countries because of the extra income women earn and means the difference between starving and eating for their families. The hidden dark side of the global rose-growing business is that poorer countries tend to have lax or unenforced health and safety laws – a major reason why they have lower rose growing costs. And many rose-growing companies are not considering the wellbeing of their workers; neither are the companies around the world that distribute and sell roses to customers. Workers labour for long hours in hot, poorly ventilated greenhouses in which roses have been sprayed with pesticides and herbicides, and safety equipment such as masks and ventilators is scarce. If workers complain, they may be fired and blacklisted, so to protect their family’s wellbeing, workers rarely complain and thus their health remains at risk. Given the lack of protest, companies that buy these roses are often unaware of the conditions under which they are produced (Waddell, 2013. P.5) Scenario Global Roses Direct Inc. (GRD) has contacted you as experts in the field of ethical management practices. They were recently targeted by a Human Rights activist group who posted photos and details about their employees working conditions on their website. The information does not paint a good image of GRD and they are concerned about their public relations. They want you to write and present a report covering the following topics: - Achieving high organisational performance • Possible organisational goals of GRD • The Efficiency/Effectiveness model (Fig. 1.1) • Efficient use of resources • Organisation effectiveness - The four managerial functions and how using them may have resulted in GRD sourcing their roses from overseas. - Building a competitive advantage using; • Efficiency • Quality • Innovation • Responsiveness to customers - Compare and contrast the rose growing business with one or more industries that have had to deal with a similar situation I'm only required to do "- Building a competitive advantage using" part And please refrain from using first person view such as: 'I, we, us, you, etc', as this is a formal report. PLEASE complete this within the specified date. I've had assignment completed over the due date in the past and i lost a lot of marks due to that. Thank you kindly.

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