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Google analytics and Gap’s own sales Add in library

Referencing Styles : Harvard
Purpose Refer to the same case study used in Assignment 1: Predicting consumer tastes with big data at Gap This case chronicled the digital strategy of Gap using an analytical approach in addressing declining sales at Gap within an ever-increasing competitive apparel retail industry. Led by its CEO, Gap invested in analytics technology and undertook radical changes to eliminate traditional creative designers with a collective ecosystem fuelled by the input of big data. Key thrusts of its digital ...

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