The aim of this group project is to encourage you to confront the reality that
marketing practice is in a large part a group activity. It encourages you to
recognise that your effectiveness as a marketing professional is largely dependent
on your ability to function and contribute as part of a team. This assessment
contributes specifically to Learning Outcomes a, b, c, d and e.
individual presentation marks may be adjusted for group members who have
not prepared sufficiently and have therefore reduced the quality of the group
presentation.
Requirements: other relevant current market information where possible. Groups should support
their plan with the text and a minimum of FOUR (4) other academically relevant
and acceptable sources. These may include academic journal articles, research
reports, industry analyses etc, but groups need to be aware of the validity of
sources e.g. an unsupported newspaper article may not be considered valid.

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