Group Script Social Problem (sophie) .According to the New Zealand government 50% of all waste generated in New Zealand is Construction and demolition waste. This makes up 20% of all waste that gets sent to landfills. Landfills in New Zealand are filling up fast and are extremely costly to replace This will drive up future waste costs, having a negative impact on the economy and the environment. The two major problems caused by the use of landfills are air pollution and groundwater pollution. There are many toxic gases released from landfills, the most serious of which is methane. Methane gas is produced when the decaying process of organic matter is obstructed by inorganic waste. Methane gas has 25 times more of an impact on climate change than carbon dioxide. Groundwater pollution is created when toxic liquids, known as leachates, drain from landfill. Although the protective barrier lining the landfill is designed to protect humans from toxins, natural deterioration is inevitable. Once leachates escape from the landfill, the toxins they contain are released into groundwater and fresh waterways, which could ultimately end up in our homes as drinking water. Business Idea Our company “Green monster” would provide a solution to the problem by diverting construction and demolition waste from landfill. Green Monster would provide a waste collection service to construction and demolition companies for a fixed cost, lower than the cost of dumping the waste to landfill. The service would involve collecting the waste from construction and demolition sites, then sorting through the waste and assessing its suitability for reuse or recycling. The leftover waste would then be disposed to landfill, while the reusable timber and other materials, including roofing offcuts, tiles, windows and scrap steel, would then be sold on to tradesmen and artists for a cheaper price than new materials. Untreated and damaged timber could be chipped down and sold on to companies looking to replace oil or coal in their processes. The two main sources of income would be generated from disposal fees from clients and the sale of reusable and recyclable materials. Ethics/ Sustainability (Chloe) A stakeholder is any person or organisation which can impact or be impacted by the business. Stakeholders are important to our business as a strong relationship will help ensure long term profitability for our organisation. In order to meet the demands of stakeholders, we will have to abide by ethical conduct. Ethics can be defined as “the study and examination of moral and social responsibility in relation to business practices and decision-making in business”. According to Solomon, in order to be ethical, a business must consider the 3 c’s - compliance, contribution and consequences. Compliance is following and meeting moral and legal rules, ensuring the expectations of the community are met. Our business will follow the waste minimisation act (2008) that was developed to “encourage waste minimisation and decrease waste disposal in order to protect the environment from harm and provide environmental, economic and social benefits”. To abide by solomon’s compliancy theory we are minimising waste going to landfills and following the moral rules associated with this act. Contribution is giving back to society rather than focusing on profit. An example of this is providing quality goods and services to consumers, for example sorting waste for products with lead paint. A way a company can give back to society is through practicing sustainability. A business is sustainable when it meets the needs of the present, while also ensuring it has no negative impact on the future. Sustainability also relies on economical, social and environmental factors to be meet. If these aspects are all not meet the project fails to be sustainable. Our business will meet the environmental dimension, as it allows citizens to live a healthier life, as there will be less construction and demolition waste going to landfill. This will lead to reduced air pollution, as less methane and carbon dioxide will be emitted from the dump, thus lessening the effect on global warming. We are also able to meet the social needs of the community, as our main focus for employment will be towards the unemployed and members of society who find it hard to get a job. This means our company will be able to provide more jobs for the community and reduce unemployment. This will ultimately result in an improved standard of living for the surrounding community. We will be able to meet the economical needs for our business to be sustainable, as the government can spend less on creating and maintaining landfills. This money could be directed elsewhere, to areas such as healthcare and education. Finally solomons last C is consequences, which is ensuring the organization is aware of all costs and harm to others and the environment. By receiving the construction waste we are minimizing the amount that ends up in landfills, resulting in less air and ground water pollution. StakeHolders Employees (Lennon) One stakeholder group who is directly impacted by the business’s decisions are the employees. Their livelihood relies on our company making a profit, to ensure their wages are being paid. This will ensure the employee continues to have a higher living standard compared to if they were unemployed. Our company will open up employment opportunities within the community. The type of employee our company is aiming to hire is unskilled labourers and people who may find it hard to get a job. As our employees will be unskilled, they will have low power over our company. Unskilled employees will be unable to affect our business as they are easily replaceable, unless they collectively work together in a union, in which case they will have a high power over our company. Management must make careful decisions on how much and how often they pay their employees, as the employees are highly dependent on their wages. The employee also has a legal right in terms of the business. Under the minimum wage act (1983) the employer, which is us, must pay a set minimum wage. This wage is determined by multiple factors, whether the employee is being trained, just starting out or is an adult or minor. It is up to the company to pay more than this minimum rate. Therefore the economic health of the company is critical to the employees. Employees such as waste sorters will be affected by how the business operates. If employees feel wrong decisions are being made it will affect their job security. Businesses may make risky decisions that will harm employees, for example not providing a safe workplace for sorters to operate in. The employees will feel under valued and as though they are risking their lives. This could result in them “jumping ship”, which will damage the company in the long run, as there will be no long term employees working for the business - leading to constant training, which can be very costly. To ensure this concern is addressed, our business will ensure the highest safety methods are used. Although this may be costly in the short run, in the long-run we will save money from employees not getting injured e.g. employee suing us for not having correct safety gear and injuring themselves while on the job. Businesses rely highly on their employees to carry out operations otherwise there would be no business, so it is important we address their concerns Customers (Vish) Customers are affected as stakeholders as any decision the business makes can have a positive or negative effect on the customers. Determining the price of the goods and service should be done carefully and by considering the customers needs. Our businesses customers would include artists and tradesmen. As stakeholders their needs and wants will need to be satisfied by the business, which gives them a high interest in our company. Sales and profits are dependant on customers, making them direct stakeholders with high power over the business. Without the customers no business would exist as it is the customers who demand goods and services. As stakeholders customers have a concern for the environment. Many consumers will not buy products and services that are negatively impacting the environment. Because our company will minimise pollution by reducing the waste going to landfill, we are meeting customers want for sustainable goods and services. Customers are also concerned about the quality of a product, as they want the best value for their money. Part of our companies service is ensuring we check each piece of recovered construction and demolition waste to see if it meets our quality standards. This concern is crucial to address as a customer has high legal rights. According to the ‘consumer guarantees act’ a product must be of an acceptable standard, meaning the product has no defects and is acceptable in terms of appearance. Customer service is also a crucial concern for our business. Customer will demand a high standard of service. This may include helping them to find a certain piece of material e.g. 1 metre of a particular timber. If they don't receive good customer service, they might stop buying from the business. Once again this is another example of the power customers have over our business. Community(Victoria) Another important stakeholder is the surrounding community. They are a primary stakeholder with strong interest stakes as the negative social impacts from our decisions will directly affect them. We will take into consideration the effects of noise pollution. Our heavy machinery such as large transportation trucks should operate during reasonable hours of the day, as to avoid disturbing the surrounding community. They also have social and environmental concerns. If they understand the threats that construction waste burdens society with, they too will want to contribute to reduce this social problem. We need to communicate with this group, that our business is trying to reduce this social problem by reducing demolition and construction waste going to landfills. This will reduce pollution from heavy metals and toxic chemicals, ultimately resulting in a sustainable use of natural resources,for instance reusing timber cutoffs.This is an effective operation as previous organisations that have used our business model have recycled 78% of all construction and demolition waste. The community has the power to choose to support our organisation or not and protest and boycott. This could result in our company gaining a bad reputation, by revealing information to the public if we don't fulfill our promise to minimise the pollution . Therefore we need to have a clear business vision to ensure the public's continuing support. If the community understands the benefits of our procedures, they will support our organisation. Conclusion Our business aim is to reduce the negative effects of pollution from landfills. By reselling construction waste, as part of our business idea, will reduce this social problem. To ensure our business is successful we need to meet the needs of stakeholders. While still following ethical conduct and sustainability theories. Remember Green Monster. Saving the environment, one broken building at a time To ensure a strong relationship our business needs to be socially responsible, understanding and addressing their concerns. These concerns can include social, economical and or environmental. The main stakeholders for our organisation are tradesmen, customers, employees, Landfills and surrounding communities This has resulted in approximately 850,000 tonnes of C&D waste being sent to landfills each year in New Zealand alone Reference list script Ministry for the Environment. (2013). Construction and demolition waste: how to manage responsibly.