Tasks: Choose an organization form the following Industries:
-Australian Dairy farmers
-Hybrid car (choose one brand)
-Australian wool industry
-Business schools in Australia
-HSBC
-Bank of China
-Organic food
-Health and fitness industry
-Research industry (example CSIRO)
-Any non profit organization like Red cross or Salvation army
-Any small to medium size company in Australia
•Discussion on theory maximum 20%
•This assignment is in report form with the following headings:
-Executive summary
-Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
-Comments on both Micro and Macro environmental forces affecting the company
-Brief analysis of consumer perceptions and behaviour about the brand/company
-Marketing Mix (brief discussion)
-Your comments or any recommendations
4/5
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