On completion of this subject you will be able to:
Graduates will be able to, evaluate theoretical and practical knowledge of Buyer Behaviour.
Graduates will be able to, analyze how buyer behaviour is influenced by internal and external factors and they will be able to appreciate the importance of buyer behaviour form marketing perspective. Core concepts like intrinsic and extrinsic values, culture, family and reference groups are discussed in the subject to make them understand the buying process they go through. Graduates can appreciate how buyer behaviour can help marketeers to formulate their marketing strategies.
Application of Knowledge and skills
Graduates will be able to apply theoretical and practical knowledge of Buyer Behaviour in the diagnosis of organizational issues and the formulation of appropriate marketing strategies.
Students will demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning.
Students will demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in busines