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Business Making Desicion

Referencing Styles : Harvard | Pages : 263
Assume you work as the Marketing Executive in an organisation of your choice.  This organisation would like to find out about the viability of launching a new product in the UK growing Smartphone market. The senior management team has decided to conduct both qualitative and quantitative research in the London area to test the market. You have been given the responsibility of searching for market research agencies to carry out this task. You have been given the responsibility of conducting ...