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HK2011 Buyer Behaviour

Referencing Styles : Harvard | Pages : 9
 1) Evaluate theoretical and practical knowledge of Buyer Behaviour. 2) Analyse how buyer behaviour is influenced by internal and external factors. 3) Apply theoretical and practical knowledge of Buyer Behaviour in the diagnosis of organisational issues and the formulation of appropriate marketing strategies. Purpose: Teams of approximate 4 students will work together to analyse a new mobile phone from the perspective of a consumer and marketer. The Huawei Mate20 has been making some g ...


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