Answer 2 questions on each page . We have attached course material. These questions are to be answered using unit 11 & unit 12 Question 1: Imagine that at a social event one weekend a friend of yours who manages a business unit of a medium-sized firm in your area says to you that “I spend a lot of energy and time trying to generate strategies, but when we try to implement them they always seem to go off the rails, I can’t understand why the strategies don’t seem to work the way we intend them to. You’ve studied strategy, why is it that my plans seem to fail more often than they succeed, what am I doing wrong?” Question 2: Imagine that you have been asked to participate in a work project team to help improve strategic practice in your workplace. In particular, the leadership at work wants to improve the ways in which strategies and their implementation are measured and monitored. Based on some key insights from your studies of strategy you have been asked to suggest a few key points that might help make the way that strategic managers monitor and measure success happen at your workplace. What suggestions would you offer? Question 3: Imagine that you were sitting in an airport lounge waiting to catch a flight on business, when you notice that a TV business program being broadcast in the lounge has an interview with a noted business commentator who is talking about success in strategic management. As part of the interview you notice that the business leader makes the following statement “To be really successful at strategy you must understand when to be a leader, and when to be a manager…” What is the business commentator talking about here do you think? Question 4: Imagine that while commuting to a business meeting one day you overhear a story on the radio about a major business failure. A short piece of the commentary suggests that “if they had done a better job of managing their strategic stakeholders this may not have happened?” This reminds you that managing strategic stakeholders is a key skill of an effective strategic manager, but exactly what sorts of things would lead to effective stakeholder management? Question 5: Under a deterministic or planned view of strategy plans, what elements should a strategic planning document contain? Question 6: One of the key tasks in effective strategic leadership is communicating effectively. What suggestions would you offer to a strategist to make sure that they were preparing their approach to communication effectively?

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