Conduct an Industry and Market analysis for your company (or a company with which you are very familiar)
1.0 Situation Analysis (approx. 1500 words) o Macroenvironment (at least three variables) o Company (identify strengths and weaknesses) o Competitors (just the main two or three) o Customers
2.0 SWOT/TOWS (approx. 500 words)
3.0 Identify main Problem/Opportunity from the TOWS
Assignment 2
Re-design your company’s current offer to address Point 3.0
1.0 Segment the market in at least three ways (approx. 500 words)
2.0 Select and describe a Target for your (newly tweaked) offer (approx. 500 words)
3.0 Position your offer against your major competitor/s (approx. 200 words)
4.0 Design your Marketing Plan (approx. 1500 words)
o 4/7 Ps o Strategic Fit
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