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Presentation topic:- Interview two members of two of the following population segments: a) Generation X women b) Baby boomer single parents c) Generation Y immigrants d) Millennial boys/men Identify the main ways, if any, in which their consumption-related behaviours are unique because of their membership of that group. Choose two product brands each segment uses, and discuss the differences of how marketers target these groups. This assessment worth 20% of the total grade. A suggested structure ...

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Tags: Australia Sydney Management Consumer Behaviour University of New South Wales Humanities 

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