The first assessment is designed to help ensure you have two key skills you will need throughout this subject: (1) applying theory to real world situations and (2) referencing. If you can do both these things well, many of the issues associated with preparing and producing work for this subject will be reduced. Task select an Australian-based organisation with which you are familiar. This may be where you work, where a friend or family member works, or a well-known organisation in which you would like to work. Using the drivers of international marketing from Topic 01 (Ch1, p.8-9), explain for the management of this organisation why they need to expand their involvement with international marketing. Use theory and real world examples to illustrate your points. Drivers: Market needs Technology Cost – scale Government Communication. This is a blog, so format can be creative, but subheadings to show changes in topic are appropriate. Fully referenced using APA 6th style. note: 1: i upload lecture notes also, please go through from that first. 2: assignment must be plagiarism free. 3: don't use Wikipedia as a source for the assignment.

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