This individual student assignment will develop a case study around an entrepreneur (not their company/companies). You are to identify an entrepreneur of choice, discussing your motivation for your selection. You are highly recommended to use Australasian entrepreneurs, preferably NZ based.
The task is to develop a case study based on a critique of the entrepreneur and their entrepreneurial achievements. The objective is not to merely provide a story of achievements and events, but critique these against theoretical constructs (see notes below).
The resources you may want to use for completing the case are interviews (phone/in-person), and for higher profile entrepreneurs - reading the entrepreneurs publications (eg. autobiography), news articles and media interviews. Some Australasian examples would be Michael Hill, Annah Stretton, Dick Smith, Alan Hubbard, Eric Watson, Mark Hotchin, where you are unlikely to be able to interview the person directly, but there is much secondary information available to research.
Please answer both Part A and Part B of this assessment.
Part A (70 marks)
Please use the following sub-headings during your case write-up:
1. Why did you choose this entrepreneur? 2. Previous history/performance/attempts 3. Family background/role models 4. Milestones/chronology of significant events 5. Attitudes to risk 6. Entrepreneurial theory and practises (VERY IMPORTANT). It is highly recommended that you integrate entrepreneurial theory and practises into your report. 7. Financial backin